Building the future of website personalisation

Our Story

Anonymous website personalisation is a 10%+ revenue opportunity for most online brands, but complex analytics, endless data management and modern user privacy laws make it increasingly difficult to achieve.

In 2018, we launched the first zero-cookie Anonymous Website Personalisation Platform — empowering marketers to deliver highly-targeted online experiences with AI and machine learning to automate everything that once stood in their way.

Today, Personify XP helps some of the world’s leading brands move beyond data management and deliver relevant, revenue-driving website experiences at scale.

0
%

Up to 10% Increase in Conversion Rate.

0
%

Up to 30% increase in Average Order Value.

0
%

Up to 15% decrease in Bounce Rate.

INVESTORS

Backed by experts.

Backed by experts.

Touker Suleyman

Touker Suleyman

Owner, Hawes & Curtis

Owner, Hawes & Curtis

Farfetch

Farfetch

Leading online fashion retailer

Leading online fashion retailer

Marks & Spencer

British multinational retailer

Marks & Spencer

British multinational retailer

AWARDS & RECOGNITION

Our achievements.

Retail Week Awards, 2020

Runner-up

Drapers Digital Festival, 2020

Finalist, Best Use of AI

Retail System Awards, 2020

Finalist, Best e-Commerce Platform Technology

National Innovation Awards, 2020

Runner-up, Best Use of Service

World Retail Awards, 2019

Finalist, Technology Game Changer

CogX, 2019

Finalist, Best Use of AI in Retail

LEADERSHIP

Built by specialists

Personify XP was founded by a team of seasoned AI and personalisation experts who’ve been helping brand marketing teams engage customers online for over a decade.

Ben Mercer

Co-Founder & CEO

Joshua Scotton

Co-Founder & CTO
PhD in Adaptive Systems

LEADERSHIP

Built by specialists

Personify XP was founded by a team of seasoned AI and personalisation experts who’ve been helping brand marketing teams engage customers online for over a decade.

Building the future of website personalisation

Our Story

Anonymous website personalisation is a 10%+ revenue opportunity for most online brands, but complex analytics, endless data management and modern user privacy laws make it increasingly difficult to achieve.

In 2018, we launched the first zero-cookie Anonymous Website Personalisation Platform — empowering marketers to deliver highly-targeted online experiences with AI and machine learning to automate everything that once stood in their way.

Today, Personify XP helps some of the world’s leading brands move beyond data management and deliver relevant, revenue-driving website experiences at scale.

0
%

Up to 10% Increase in Conversion Rate.

0
%

Up to 30% increase in Average Order Value.

0
%

Up to 15% decrease in Bounce Rate.

INVESTORS

Backed by experts.

Backed by experts.

Touker Suleyman

Touker Suleyman

Owner, Hawes & Curtis

Owner, Hawes & Curtis

Farfetch

Farfetch

Leading online fashion retailer

Leading online fashion retailer

Marks & Spencer

British multinational retailer

Marks & Spencer

British multinational retailer

AWARDS & RECOGNITION

Our achievements.

Retail Week Awards, 2020

Runner-up

Drapers Digital Festival, 2020

Finalist, Best Use of AI

Retail System Awards, 2020

Finalist, Best e-Commerce Platform Technology

National Innovation Awards, 2020

Runner-up, Best Use of Service

World Retail Awards, 2019

Finalist, Technology Game Changer

CogX, 2019

Finalist, Best Use of AI in Retail

LEADERSHIP

Built by specialists

Personify XP was founded by a team of seasoned AI and personalisation experts who’ve been helping brand marketing teams engage customers online for over a decade.

Ben Mercer

Co-Founder & CEO

Joshua Scotton

Co-Founder & CTO
PhD in Adaptive Systems

LEADERSHIP

Built by specialists

Personify XP was founded by a team of seasoned AI and personalisation experts who’ve been helping brand marketing teams engage customers online for over a decade.

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