How to choose an E-Commerce Platform


There are many different factors that need to be considered when choosing a platform for E-Commerce. We will go through them within this article. Here at Personify XP we are API MACH-friendly stack first, making integration with any platform simple and allowing you to really maximise your results.


SEO friendly

SEO is an acronym for “search engine optimisation.” SEO optimisation is the process of improving the visibility of your website on search engines like Google, Bing and Yahoo! So that your site appears in search results when someone searches for relevant keywords.


If you’re looking to create an e-commerce website with a robust online presence, it’s important to consider how your platform will impact SEO. 


For example, if you want a large number of people to visit and purchase from your site, then it stands to reason that you’ll need a platform that lets you quickly optimise content (including product descriptions) so they can easily find what they need while also encouraging them to convert into customers.


When choosing an e-commerce platform, compatibility is key. Not only do you want to ensure that the platform will work well with your existing systems and software but also that it will integrate with all of the other services you use. 


For example, if your ecommerce solution uses one particular payment processor and you’ve had good experiences with them in the past, then it’s likely best to stick with what already works.


CMS (Content Management System): Most platforms come with a built-in CMS for managing content on the site such as product pages or catalogues. If this is important to you then make sure the platform offers this functionality before signing up for service!


When it comes to E-Commerce platforms, you’ll find a wide range of pricing options. Pricing is often driven by the cost of additional features, support and training requirements. Some vendors may also charge for upgrades or maintenance.

If you are going with a hosted solution, you should also consider how much your site will cost over its lifetime (including hosting costs). If you want third-party integrations for payment processing or shipping services that require separate fees, this can add up quickly.



When you’re choosing an e-commerce platform, look for support that’s available 24/7. It’s especially good if this support includes a phone number, but email and live chat are great alternatives for those times when you can’t deal with the phone ringing at 1 A.M.


You should also look for support that has some kind of FAQs or knowledge base available. This can be really helpful when something goes wrong, whether it’s your fault or not (and it probably is your fault). Plus, it gives customers confidence in your company to know they have somewhere to turn if their problems aren’t solved immediately over the phone or via email.



Security is an important consideration when choosing an e-commerce platform, and there are several things you should look for in order to ensure that your site is secure.

Look for a secure payment gateway: If you’re planning to accept credit card payments online, make sure the platform offers reliable payment gateways. There are many different types of credit card transactions available (e.g., recurring billing), so it’s important to find one that works with your business model. In addition, consider whether or not you want your customers’ information encrypted before it reaches the processor’s servers; this information should remain private during transmission over the Internet and shouldn’t be accessible by hackers or anyone else who intercepts it along the way.


Consider SSL certificates: Like most websites on the Internet today (and especially those with e-commerce components), yours should have an SSL certificate installed so that users can see their browser address bar turn into something like “https://www.” This tells them that their connection will be encrypted from end point A until its arrival at end point B—in other words, between when they type in www dot com into their browser window until they reach whatever page follows after “.com” (i.e., what happens next).


Mobile friendly E-commerce platform

If you’ve been following the news, you know that mobile device users are growing. It’s a trend that shows no signs of slowing down, and it’s something every online business owner needs to take into consideration when deciding on an e-commerce platform.


The reason is simple: by 2021, more than half of all shopping will happen on mobile devices. In fact, most consumers will complete their purchase within one minute of clicking “Add to Cart” or similar buttons. If your e-commerce website isn’t optimised for mobile devices, your sales could be lost forever—and it could have a significant impact on how high up in search engines you rank for certain keywords and phrases. That’s why it’s important to choose an e-commerce platform that’s compatible with smartphones and tablets as well as laptops and desktop computers—and not just responsive designs but fully responsive ones at that!


Payment methods

In order to accept payments, you’ll need to select a payment gateway. This is the company that processes your customers’ credit card information, and then submits it to your bank for payment.


You can find these gateways either through the e-commerce platform you choose or by looking them up individually on Google or in Google search results. Choose one that supports multiple payment methods (e.g., PayPal and credit cards), international payments (e.g., PayPal), non-credit card payments (e.g., PayPal), non-bank transfer payments (e.g., PayPal), cash as well as other forms of payment options.


Flexibility and customisation

E-commerce platforms should be flexible and customisable. The better the platform, the more flexibility it offers you in designing your website and making it work for you. You should be able to customise the design of your website, as well as its functions and look and feel. This includes being able to build out a custom home page that highlights special products or promotions; create unique product pages with specific formatting for each product; offer additional services on your site (such as financing or shipping); write customer testimonials; offer coupon codes; etc.


In addition to being able to customise your store’s design and features, an e-commerce platform will also allow you to easily manage inventory levels – this is especially helpful if you are selling items from multiple sources in order to maximise profit potential.


Social media integration

Social media integration is a feature that lets you easily pull in your company’s social media channels and display them on your website. This can include everything from displaying the number of followers, to allowing customers to leave reviews from the product page, to displaying the most popular products or brand pages.


Social media marketing is another way to make use of social media integration. Once you have access to your customer base’s information, you can utilise this information for targeted advertising on social platforms like Facebook or Instagram. You may also want to use it as target audience data for other forms of advertising such as Google Ads or sponsored ads on YouTube videos.




To conclude there are many different factors that come into play when choosing a platform. It is important to know exactly what you’re looking for from your platform. These are some key approaches to take before making a decision:


  • Do research on the internet.
  • Know what you’re looking for before you start looking.
  • Don’t just jump into a decision.
  • Don’t just look at one option, there might be others out there that would better suit your needs and budget!

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