Personalisation using artificial intelligence is the next frontier for digital experience management across all channels. Personify XP’s winning entry in this year’s UK National Innovation Awards showed how AI can understand the mission of each anonymous prospect and deliver personalised content and offers, so increasing both conversion rates and revenue.

“Over 60 Directors’ Club members – all customer-centric leaders in major brands – judged the Personalising Customer Interactions category. On behalf of the judging faculty and the Directors’ Club, I congratulate the team at Personify XP on their victory.” Jon Snow Directors’​ Club United Kingdom