Personify XP joins the MACH Alliance

​​Personify XP​, the world’s first anonymous real-time analytics and personalisation platform, has joined the ​MACH Alliance​, the group of independent technology companies advocating open, best-of-breed technology ecosystems.


Personify XP personalises a consumer’s online shopping experience completely anonymously. The company delivers this personalisation through its proprietary AI that identifies a shopper’s purpose in real-time, and then dynamically inserts relevant content and products. These highly personalised experiences are completely automated and require no involvement from the retailer or brand.


This partnership will enable Personify XP to take advantage of innovative, flexible enterprise technologies to build even more exciting digital experiences as well as enabling Personify XP to strengthen its own brand recognition, create first class content and enable enterprise buyers across the world.


The MACH Alliance, with its advocacy of microservices-based, API-first, cloud-native SaaS and Headless technologies, launched in 2020. Members share the common belief that interoperability and open software will propel current and future digital experiences forward.


Kelly Goetsch, president of the MACH Alliance​, said, “We are delighted to welcome Personify XP to the MACH Alliance. The company has created a solution to automate the digital experience for anonymous shoppers in the era of highly regulated data protection. Their commitment and hard work makes them the perfect fit for the MACH Alliance. We are sure they will succeed in the programme.”


Ben Mercer, CEO and co-founder of Personify XP, said​: “We are excited to be part of the MACH Alliance and join the organisation in its mission of freeing up technology. As the world’s first anonymous real-time analytics and personalisation platform, we are always searching for innovative and flexible technologies that can improve the consumer experience. We are ready to embrace the exciting future that the MACH Alliance is advocating.”


Personify XP’s mission to enable personalised online retail experiences without compromising privacy is more important than ever. Google has again ​repeated its intent​ to phase out tracking cookies, mirroring the actions of other global internet companies, and demonstrating the need for retailers and e-commerce brands to adopt a privacy-first approach. This industry-wide change helped contribute toPersonify XP’s £550k pre-seed round last.

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