Combining anonymous and known customer data to drive individualised digital experiences, creating rich and engaging experiences at scale.

Pimcore today announced a new partnership with Personify XP. This partnership will enable businesses to deliver digital content, sites, and apps to bring new personalized, omnichannel experiences to life with our personalization integration.

Our goal is to combine the rich product and customer data captured in Pimcore, with real-time intent and behavioural data to drive individualized digital experiences.

“Brands are desperate to create highly engaging content and commerce experiences.”says Ben Mercer, Co-Founder & CEO at Personify XP “Combining Pimcore’s market leading digital product and master data platform with Personify’s real-time intent data for anonymous browsers, this will provide Brands the opportunity to react in real-time to drive the right content, to the right customer at the right time.”

The benefits of this new partnership include:

• Enrich Customer Data with real-time intent and behavioural data
• Be able to create automatic digital experiences on the fly without business user involvement
• Opportunities to leverage data at scale across marketing channels and owned onsite experiences.

About Pimcore: With the Pimcore Platform™, companies can centralize their sales and marketing content, ensuring highest-possible data quality and best-in-class customer experience on every channel and device. The modular Pimcore suite includes modules for PIM, MDM, DAM, CDP, DXP/CMS, and digital commerce and is available free-of-charge as an Open Source Community Edition. Pimcore is successfully used by more than 100,000 companies – customers include Fortune 100 companies such as Pepsi and Stanley Black & Decker. For more information, please visit pimcore.com.

About Personify XP: Personify XP is the world’s first anonymous real-time analytics and personalization platform. By automating the types of content and products that consumers see, retailers can react in real-time to changes in an anonymous consumer’s digital journey as they move through a brand’s channels. 

This drives on average a 10% increase in revenue for the brands the company works with. Personify XP partners with global brands like boohoo, Farfetch, 7 For All Mankind, Pentland Brands, Hawes & Curtis, and Lovehoney to drive individualised experiences completely anonymously. 

Up to 95% of digital shoppers are anonymous, driven in part by cookie legislation such as GDPR and CCPA, as well as changes occurring within browsers like Safari and Google Chrome, which are all phasing out 3rd party cookies in 2022. Personify XP is able to personalize, in real time, onsite shopping behaviour by identifying the purpose of the shopper’s visit completely anonymously. 

• Live on 256 websites
• Served 607m customers
• 5.2 billion user interactions in 2020
• 7,600 global behaviours