Who ate
all the
cookies?

by

Conversations with Industry Experts

Personalization, acquisition, data collection and marketing strategy content for ecommerce professionals in the new, cookie-less world.

Who ate
all the
cookies?

by

Conversations with Industry Experts

Personalisation, acquisition, data collection and marketing strategy content for ecommerce professionals in the new, cookie-less world.

Conversations with Industry Experts

Personalization, acquisition, data collection and marketing strategy content for ecommerce professionals in the new, cookie-less world.

Who Ate All the Cookies? Personify XP, in conjunction with our partners and clients, presents a series of educational resources covering topics such as the rise of a ‘cookie-less’ world, website personalization, digitization, and how to effectively leverage customer data that you might not even know you have. Tune in to our exclusive series of industry talks with leading experts. We hope it leaves you satisfied, like just after you eat some freshly baked cookies!
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Hours of Content
Content is available to everyone and is specifically geared towards personalisation and ecommerce decision makers (e.g. e-commerce leads, digital marketers, product owners, digital transformation owners). By submitting your email address, you will get exclusive access to all content, unlimited video viewing, and reminders prior to each event.
Episode 1

Trailer Video

Guest: Ricardas Montvila, VP & Global Strategy

Don’t get caught with
your hand in the cookie jar

Wondering what the elimination of third-party cookies means for your marketing efforts? Confused about zero-party data? Stuck on how you should adapt your brand and continue to gather audience insights? In the first episode of ‘Who Ate All the Cookies’, guest Ricardas Montvilla, VP of Global Strategy at MAPP Digital answers these questions and more!

Episode 2

Trailer Video

Guest: Stanley Swiatkiewicz, Product Strategist

How to use the data you already have

Without collecting any cookies, you likely already have more data than you think! This episode of “Who Ate All the Cookies” explores how to use the data you already have and why knowing what you want to achieve with your data is crucial for success.

Episode 3

Trailer Video

Guest: Abii Mitra, Founder and CEO

A new flavour of cookie

In this episode of ‘Who Ate All the Cookies’, Abii from Anjdeb Consulting reflects on multiple years of client-facing experience and stresses the importance of segmenting anonymous customers to better understand their intentions. Abii and Personify’s Ben Mercer discuss how Personify is able to help companies achieve this high level of understanding without any third party cookies, and by personalizing customer segments.

Coming Soon

Trailer Video – Episode Release 6/12/21

Guest: Dietmar Rietch, CEO & Co-founder

The Magic Triangle of Digitization

Digitization is already a difficult process for B2C and B2B enterprises, and is likely to become even more complex in the future. In this episode of ‘Who Ate All the Cookies’, we speak with guest Dietmar Rietsch, CEO & co-founder of Pimcore. Learn more about how data, channel and processes / applications, the three points of the ‘Magic Triangle of Digitization’, can be used together to create the best digital experiences.

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