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Personalization, acquisition, data collection and marketing strategy content for ecommerce professionals in the new, cookie-less world.
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Personalization, acquisition, data collection and marketing strategy content for ecommerce professionals in the new, cookie-less world.
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Guest: Sandrine Deveaux – Executive Vice President Future Retail
Join us this week as we talk to Sandrine Deveaux from Future retail at Farfetch about her career and her ideas for the future. Watch as she answers questions about her past, present and future.
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Guest: Megan Ludlow – Head of Innovation Partnerships
This week we had the pleasure of speaking to Megan Ludlow from M&S.
Watch as she shares her thoughts on:
– is enough done to help woman get into tech?
– what advice would you give yourself when you were starting out?
– what trends are you most excited about?
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Guest: Touker Suleyman, British Retail Entrepreneur
We learn about his story from start to finish and how he invested in Hawes and Curtis for £1!
Watch to see his insight on questions such as:
– Why did you invest in Personifyxp?
– How did you start in business?
– What made you look into personalisation solution?
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Guest: Nichole Baird, Chief Operations Officer
This week we talk with Nichole, talking through topics like:
– How have you seen personalisation change in the last two decades?
– How important is good content in your personalisation strategy?
– Where do you see the future of personalisation?
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Guest: Alex Williams, Head Of Growth & Personalisation
This week we talk with Alex, talking through topics like:
– How did you find yourself in the role as growth & personalisation?
– What has the journey to personalisation involved?
– Where do you see the future of personalisation?
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Guest: Paul Allen, Head Of Ecommerce
This week we talk with Paul Allen answering questions like:
– What did the journey to personalisation involve?
– Do you have any suggestions for companies starting this journey?
– Where do you see the future of personalisation?
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Guests: Andre de Gaye, Senior Strategic Partnership Manager
Visual Soft’s award winning user experience eases customer journeys and encourages customer conversion, providing a seamless experience for their customers. The platform helps their clients attract, retain and convert customers. Visualsoft is obviously very successful, with over 1000 retail customers using their platform
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Guests: Harpreet Bushell, Group MD &
Max Wiggins, Insight & Innovation Lead at VERJ
Personify is super lucky to have LAB as one of our strategic partners. As we both focus on understanding human behaviour and behavioural patterns, LAB works on broader brand strategies and audience interactions, and Personify is able to work on the personalization towards human behaviour.
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Guest: Dietmar Rietch, CEO & Co-founder
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Guest: Abii Mitra, Founder and CEO
In this episode of ‘Who Ate All the Cookies’, Abii from Anjdeb Consulting reflects on multiple years of client-facing experience and stresses the importance of segmenting anonymous customers to better understand their intentions. Abii and Personify’s Ben Mercer discuss how Personify is able to help companies achieve this high level of understanding without any third party cookies, and by personalizing customer segments.
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Guest: Stanley Swiatkiewicz, Product Strategist
Without collecting any cookies, you likely already have more data than you think! This episode of “Who Ate All the Cookies” explores how to use the data you already have and why knowing what you want to achieve with your data is crucial for success.
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Wondering what the elimination of third-party cookies means for your marketing efforts? Confused about zero-party data? Stuck on how you should adapt your brand and continue to gather audience insights? In the first episode of ‘Who Ate All the Cookies’, guest Ricardas Montvilla, VP of Global Strategy at MAPP Digital answers these questions and more!
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